Managing Corporate Communication

← Katalog · 300 Ilmu Sosial · rak R-300

Informasi cantuman

ID 1346 · kode lama 1427

Judul: Managing Corporate Communication
Pengarang: Harry Irwin; Elizabeth More
Penerbit: Allen & Unwin Business And Management Series
Tahun terbit: 1994
ISBN/ISSN: 186373502X
No. panggil: 302.2. Irw
Klasifikasi: 302.2 · 300 Ilmu Sosial
Tipe koleksi: Buku
Bahasa: English
Jumlah salinan: 1 eksemplar

Given the primary of communication in modern organizations, students, researchers and practitioners of management and communication need to come to terms with what corporate communication is and how it works. Managing Corporate Communication comprehensively examines the wide spectrum of activities involved in corporate communication including international communication, new communication technologies, and communication in the customer oriented organisation. Written for both the specialist and non- specialist, this book encourages readers to review and improve the current practices of corporate communication with which, they engaged. Especially, relevant are the Australian case studies (such as Telecom, IBM, Alcoa, Hawker de Havilland and the CSIRO) accompanying each chapter and the emphasis upon the globalised nature of corporate communication today.