Communicating Corporate Change: : A Practical Guide To Communication And Corporate Strategy

← Katalog · 300 Ilmu Sosial · rak R-300

Informasi cantuman

ID 1307 · kode lama 1388

Judul: Communicating Corporate Change:
Anak judul: A Practical Guide To Communication And Corporate Strategy
Pengarang: Bill Quirke
Penerbit: McGraw-Hill Pubhlishing
Tahun terbit: 1996
ISBN/ISSN: 007070793119
No. panggil: 302.2. Qui
Klasifikasi: 302.2 · 300 Ilmu Sosial
Tipe koleksi: Buku
Bahasa: English
Jumlah salinan: 1 eksemplar

This book aims to provide a different framework for agreeing what communication is needed, and a structure for developing and implementing an internal communication strategy. It is based on the view that communication is mean to and end- the success of the organization, and that it should be based upon, and serve, the business strategy. The link between the business strategy and the communication strategy depends on three things. # the business's structure and stage of development # the external pressures on the business to change # how the business competes to gain and keep customers The book takes a practical look at the catch 22s that dog communication, provides a framework for identifying the right communication strategy to match an organization's business strategy, and gives insights into how to make a new strategy work or to identify where a current strategy is failing.