Turning Practical Communication Into Business Power

← Katalog · 300 Ilmu Sosial · rak R-300

Informasi cantuman

ID 1295 · kode lama 1376

Judul: Turning Practical Communication Into Business Power
Pengarang: Bernard Katz
Penerbit: Heinemann Asia
Tahun terbit: 1993
ISBN/ISSN: 9971643308
No. panggil: 302.2. Kat
Klasifikasi: 302.2 · 300 Ilmu Sosial
Tipe koleksi: Buku
Bahasa: English
Jumlah salinan: 1 eksemplar

Good communication is a direct pathway to business power. Effective communicators exert influence, establish authority, promote understanding and, above all, they persuade. For ambitious managers good communication is essential skill. For the corporate body it can be the key to the way in which the organisation is perceived by its staff, customers and competition. In this book, Bernard Katz provides the reader with a range of practical communication skill. They apply to the three major communication areas of business: * The company communicating with its customers and public * Management and staff communicating with each other * The individual manager who must make personal presentations, conduct meetings, prepare reports, promote product or service, and with business on the phone. Improving your communication skill is intended to be easy. there are examples, with checklist and rules, and dire warnings of what not to do. Guidance is also provided for the selection of audio-visual back up to the communication message. And there is a section, with training guidelines and examples, for those whose task it is to train others to communicate more effectively